Aditya Birla Capital - Mother's Day Film

The Ask - Create a brand love film to connect with the audience on the occasion of Mother's Day

The Insight - 

In today’s world, everyone believes they are unique, are different, and have something distinct to offer. But we don’t realise that this uniqueness is the result of someone very special putting in the effort to make us who we are.  
 
Our mothers with the smallest of things, her little lessons built us to be the person we are today. 
 
This Mother’s Day, we remember the things she has done for us, by reflecting on those special moments in a contrasting manner through the simplistic views of a child and the life-changing impact mothers have.